Summary
Specialized in UX/UI, I bring a robust expertise in HTML5 and CSS3, adhering to W3C standards (World Wide Web Consortium).
Education
Bachelor’s in Internet Systems
UDF – Graduated in 2011
Postgraduate in UX/UI
Unyleya – Completed in April 2021
Professional experience
August 2022 – Current – Blackhawk Network
Senior UX Designer
Key Responsibilities: Collaborating with diverse teams throughout the organization,
involved in the end-to-end creation of new products and enhancements to existing
ones. Utilizing analytics to optimize revenue for the company’s flagship products,
employing research methodologies such as the Baymard tool to implement top-tier
UX strategies specifically tailored for ecommerce platforms. Committed to ensuring
a superior user experience, ultimately contributing to increased revenue and
customer acquisition for the company.
February 2022 to August 2022 – Tata Consultancy Services (Outsourced to ROCHE)
Mobile Tech Lead
Key Responsibilities: Spearheading the development of ROCHE’s innovative
Governance Model and Design System through effective leadership of an Agile
team. Conducting daily meetings, providing comprehensive reports to managers,
and delivering impactful presentations in English for LATAM leaders. Additionally,
contributing to streamlined design processes by creating and implementing
reusable components in Figma.
June 2019 to February 2022 – Veriz Tecnologia / B2C Tecnologia
UX/UI Designer at Wynk App
Key Responsibilities: Expertise in the complete product development lifecycle,
encompassing product discovery, thorough user research, conducting insightful user
interviews, crafting personas, mapping user journeys, developing service blueprints,
and creating high-fidelity prototypes. Proficient in leveraging metrics analytics to
inform data-driven decision-making throughout the design and development
process.
March 2019 to June 2019 – Geap Autogestão em Saúde
Technology Analyst
Key Responsibilities: As a UX/UI Designer, played a pivotal role in the creation of a
cutting-edge application and website for Geap Autogestão em Saúde, contributing
to an enhanced user experience and visual appeal.
July 2018 to March 2019 – Mirante Tecnologia (Outsourced to Geap Autogestão em
saúde)
UX/UI Designer
Key Responsibilities: Lead UX/UI Designer tasked with envisioning and designing
the next-generation application and website for Geap Autogestão em Saúde, driving
the evolution of user experience and visual aesthetics.
January 2016 to July 2018 – Veriz Tecnologia / B2C Tecnologia
UX/UI Designer
Key Responsibilities: Proficient in UI design utilizing Sketch and Adobe XD, adhering
to both Android and iOS design guidelines. Skilled in prototyping using Axure and
Marvelapp. Experienced in project development with Angular, HTML5, CSS3, and
Javascript. Proficient in image and vector editing using Photoshop and Illustrator.
Collaborative work with Android and iOS developers, offering comprehensive visual
documentation support throughout the project lifecycle.
November 2012 – December 2016 – Veriz Tecnologia / B2C Tecnologia
Web Designer
Key Responsibilities: As a UX/UI specialist overseeing the Nuvem de Serviços
ecommerce, I was dedicated to optimizing product descriptions with a strong
emphasis on SEO, strategically enhancing the website to drive increased
conversions.
April 2012 to November 2012 – Brasília Mídia
Web Designer
Key Responsibilities: Proficient in web design and development, creating dynamic
websites and engaging landing pages using HTML and CSS. Developing and
managing websites in platforms such as WordPress and OpenCart
January 2010 to January 2011 – ENAP – National School of Public Administration
(Internship)
Web Designer
Key Responsibilities: Engaged in an extra-curricular internship with the public agency ENAP, involved in
portal management through CMS Joomla!, adept at designing banners, and
proficient in creating pages using HTML and CSS.
Skills
I am a graduate in Internet Systems and hold a postgraduate degree in UX/UI, with over 15 years of experience in designing interfaces and developing applications, websites, and systems.
I possess strong knowledge in UX processes (Discovery, user journey, interface design, usability testing), principles of User-Centered Design, Accessibility, and Usability.
Postgraduate in UX/UI; Bachelor’s in Internet Systems; Experience with agile tools and environments; Proficient in Adobe XD, Sketch, and Figma; Proficient in Photoshop and Illustrator; Knowledgeable in Design System and Style Guides; Solid expertise in HTML5, CSS3, and Bootstrap Framework. Excellent verbal communication skills; Advanced proficiency in English.
Success Stories
Achieved a revenue exceeding $35,000.00 on Google AdSense for a children’s gaming website, employing SEO (Search Engine Optimization) techniques to drive organic traffic. Implemented Google AdWords campaigns to attract more users and generate additional traffic.
Designed the Wynk app from scratch, accumulating over 350,000 users in the Federal District.
Revamped the Mobile App for Geap Autogestão em Saúde.
Revitalized internal applications for Geap Autogestão em Saúde.
Redesigned the Geap Autogestão em Saúde website.