Loyalty Mobile App Design – Full Cycle

Overview

Wynk is a loyalty application based in Brasília – Brazil with 350.000+ users.

Project brief

Revamp the Mobile App User Interface, website, and promotional materials, enhancing and modernizing the visual design while preserving the core essence of the existing brand.

Role

Product Design; Product Vision and Strategy; Research and User Testing; UX/UI Design; Art-direction.

Process

Employing a Design Thinking approach, I conducted user research to define both user needs and business objectives. I took charge of art direction and design strategy, crafting the UX/UI for all digital products, including web and mobile apps.

Results

Achieved an impressive NPS score of 9.1 points within the first 6 months after the significant release.

Employing a Design Thinking approach, I conducted user research to identify user needs and business objectives. Taking charge of art direction and design strategy, I crafted the UX/UI for all digital products, including web and mobile apps.