• Status:

  Completed

• Client:

  Wynk

• Location:

  Brasília, Distrito federal

I led the end-to-end UX/UI design of the Wynk app, a comprehensive customer loyalty platform serving over 350,000 users across Brasília. Employing Design Thinking principles, I initiated the process with user research to identify pain points and opportunities in customer engagement. Collaborating closely with stakeholders, I developed wireframes and prototypes that seamlessly integrate features such as shopping mall campaigns and parking ticket payments. The design emphasizes intuitive navigation, accessibility, and a cohesive visual identity, ensuring a user-centric experience across all touchpoints.