Overview
Wynk is a loyalty application based in Brasília – Brazil with 350.000+ users.
Project brief
Design new Mobile App User Interface, website, and promo materials. Improving and modernizing visual design while keeping the existing brand essence.
Role
Product Design; Product Vision and Strategy; Research and User Testing; UX/UI Design; Art-direction.
Process
Using a Design Thinking approach, i conducted User Research and defined user needs and business objectives. I also handled the art direction and design strategy. I designed the UX/UI for all digital products such as Web and Mobile apps.
Using a Design Thinking approach, i conducted User Research and defined user needs and business objectives. I also handled the art direction and design strategy. I designed the UX/UI for all digital products such as Web and Mobile apps.
Results
NPS’s score reached 9.1 points in the first 6 months after the major release.
Using a Design Thinking approach, i conducted User Research and defined user needs and business objectives. I also handled the art direction and design strategy. I designed the UX/UI for all digital products such as Web and Mobile apps.
Portuguese
English